After each playtest, we would analyze the data and present it to our developers in a way that laid out exactly what happened, how the players acted/reacted, what heuristic applied to the situation, and recommended actions to fix where the game was weak or amplify where the game was strong. 

Early on, our feedback leaned towards mechanical bugs of platforming as expected. As development progressed, since the subject matter of the game was social anxiety, a lot of our feedback shifted to how to strike the right emotional tone while remaining respectful of the topic. 

One pain point of players concerned the binary dialogue options, it was obvious which answer was the "right" one. The game took a positive turn when the devs implemented the "turning point" moment. One issue of the game was that a skilled player could avoid talking to every NPC, but at the turning point, the character encounters an NPC who encourages them to talk to the NPCs scattered around the level. What we found was that both players who were forced into dialogue and players who skipped all interaction initially but purposefully talked to every NPC on the way back to the start formed an emotional connection to the characters. The writers were able to give about 7 NPCs distinct and enjoyable characteristics that struck true to the emotional core of the story!

Here's the original pitch deck we got from the devs. We had long discussions with Ben and Shon to map out exactly what they wanted to accomplish with the game, from start to finish, from mechanics to story. Nailing the emotional experience was important since this was such a small-scale game.